Approaches

Our proven approaches to media planning and buying are guided by a quality-certified process that keeps us focused on spending your money as carefully as we spend our own to deliver maximum return from your media investment

Learn More About Our Approaches:

_Consumer

Consumer

Consumer media consumption has changed dramatically.
Gain insights on our approach to consumer targeting from Sue Butler.

Latest _Consumer Posts:

A New Age of Multi-Media Measurement
Thursday, November 12, 2009
Will the Recession Save Local Radio?
Thursday, October 22, 2009
Growth of Short Form DR Driven by Brand Advertisers
Monday, October 19, 2009

_B2B

B2B

If you're not smart about the category, your B2B efforts will fail.
Tracy Till shares her perspective on how to effectively target B2B audiences.

Latest _B2B Posts:

Magazines Now Offer CPA Programs
Thursday, November 05, 2009
C-Suite Does Its Own Research
Tuesday, October 13, 2009
B2B Marketing:  Delivering Messages vs Cultivating Conversations
Tuesday, July 07, 2009

_Digital

Digital

Many agencies are in the testing phases with digital. We've been doing it for years.
Learn from Kimberly Jones about how our experience can make your digital efforts work harder.

Latest _DigitalPosts:

Real Time Search: What is it and how can you use it?
Thursday, November 12, 2009
Are Online Coupons Post-Recession Proof?
Thursday, November 05, 2009
Mobile Coupons a Growing Trend
Monday, October 19, 2009

_Non-Traditional

Non-Traditional

Non-Traditional media is a lot more than just a new media offering.
Peter Infante shares his ideas about how non-traditional offers new ways to target.

Latest _Non-Traditional Posts:

2D Barcode Technology Improves Mobile Marketing Capability
Tuesday, September 01, 2009
Public Service Marketing: Making More than Just Your Brand Look Good
Monday, August 17, 2009
TV Viewing at the Gym Leads to Ad Recall
Tuesday, July 07, 2009

_Stewardship

Stewardship

Negotiation is a great way to get more value from your media spend, but there's another opportunity to extract additional value on the backend.
Find out about the benefits of stewardship from Melissa Palmer.

Latest _Stewardship Posts:

The Role of Campaign Optimization in Stewardship
Thursday, November 05, 2009
The Role of Campaign Optimization in Stewardship
Monday, October 05, 2009
Third Party Ad Serving Provides Enhanced Stewardship for Online Campaigns
Monday, August 10, 2009
We offer our clients a full range of services to compliment these approaches, each tailored to maximize and account for media budgets.