Approaches

Does your media agency really understand your audience?

In business-to-business advertising, the general rules of media planning still apply, but the level of market understanding is intensified. Whether you’re getting ready to promote a new medical product to a highly select group of physicians, or a new technical solution targeted to a segment of the IT industry, it’s critical to understand how that unique audience works and consumes media.

At Butler/Till we have a team of seasoned B2B specialists that:

• Digs deep and come up to speed quickly with an intimate understanding of your business, your customers, and your competitive environment.
• Crafts strategically focused, market-driven plans that interlace traditional and new media to reach your audience in both conventional and unexpected ways to rise above the clutter, and surround them with compelling messages that evoke positive reaction and response.
• Builds and leverages strong relationships with our media partners to negotiate the best rates and placements to make your media budget go further, and deliver a demonstrable return on your investment.

We strive to build B2B marketing efforts into integrated programs that focus on driving business objectives. In order for your trade media efforts to reach their maximum value, you need to incorporate what you’re doing at shows, in direct mail, PR, and on your corporate web site.