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Addressing the Future of TV Advertising
December 23, 2008
Posted by: Mike Della Porta in Consumer
Much has been said about the negative impact DVRs have had on television advertising. Adoption rates for DVRs are on the rise and networks and marketers are searching for new ways to connect with audiences. The good news is that shifts in technology usually lead to new opportunities and help may be on the way in the form of Addressable ads.
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