Home < Approaches < BT_Insight
Approaches
Latest Insight Posting
A New Age of Multi-Media Measurement
November 12, 2009
Posted by: Ann Fisher in Consumer
Currently, most advertising campaigns utilize multiple forms of media. This has been driven by audience fragmentation and the fact that multi-media schedules typically provide greater reach and results. Normally, one medium alone cannot reach the number of people it once did. Combining the delivery of different media types into a single, unified measurement is difficult; not all media types use…
More Recent Insight Posts
- Real Time Search: What is it and how can you use it?
- November 12, 2009
- Are Online Coupons Post-Recession Proof?
- November 05, 2009
- The Role of Campaign Optimization in Stewardship
- November 05, 2009
- Magazines Now Offer CPA Programs
- November 05, 2009
- Will the Recession Save Local Radio?
- October 22, 2009
- Growth of Short Form DR Driven by Brand Advertisers
- October 19, 2009
- Mobile Coupons a Growing Trend
- October 19, 2009
- Addressable TV Ads Moving Forward; Verification Concerns Remain
- October 13, 2009
- C-Suite Does Its Own Research
- October 13, 2009
- The Role of Campaign Optimization in Stewardship
- October 05, 2009
© 2010 Butler/Till - All Rights Reserved
2349 Monroe Avenue
Rochester, NY 14618
Phone: (585) 473-3740
Fax: (585) 473-3862
Email: info@butlertill.com
