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BT_Insight

Business to Business New Media Marketing Budgets More Aggressive Than Business to Consumer

September 20, 2007

Posted by: Tracy Till in B2B

A recent BtoB survey shows that B2B are spending significantly heavier percentages online than their B2C counterparts. We see the same trends here. The combination of reporting, targeting and business research trends make online an ideal counterpart to your traditional trade media plans.