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Butler/Till is One of First Advertising Firms in the U.S. to Subscribe to MRI Media Day

October 08, 2007

Posted by: Sue Butler in Consumer

Butler/Till is proud to be one of the first five advertising firms in the U.S. to subscribe to the new MRI research database - Media Day.  Media Day is used to examine the daily media behavior of specific consumer targets, enabling Butler/Till to better target consumers by availability, attentiveness and behavior when developing and implementing media plans for their clients. Based on media use in the last 24 hours, this state of the art research reveals:

• What media consumers use
• Television, Radio, Internet, Magazines, Newspapers and Outdoor (Exposure)
• When consumers use a specific medium
• How focused they were when consuming a specific medium
• Where they were when they used a specific medium
• What they were doing at the time they were consuming a specific medium
• Consumer’s likelihood of being exposed to Outdoor Advertising
• Insights into consumer’s shopping behavior
• Insights into consumer’s daily activities
• And more

Butler/Till’s mission of helping companies reach, engage and influence consumer by providing smart media solutions – solutions that are marketing driven, research based and implemented within a certified quality process - is enhanced even further with the addition of this new research tool to the extensive in-house library orf resources and tools.