Approaches
IAB Standards for Online Measurement
September 25, 2007
Posted by: Melissa Palmer in OnlineStewardship
Over the last several years the IAB has worked hard to deliver a consistent set of measurables for online media. We’re thrilled to now have agreement between publishers and 3rd party ad servers that allows us to truly reconcile buys to actuals on our clients behalf. Download the IAB standards here.
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