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Increased Spending on Non-Traditional Projected for 2008

September 23, 2007

Posted by: Peter Infante in Non-Traditional

A recent issue of Media Business Report projected spending on non-traditional media tactics to increase by 18.4% in 2008, while overall ad spending was only projected to increase by 6.9%.  The non-traditional category has seen two straight years of double digit growth and shows no signs of slowing.

As the demand for non-traditional tactics increases, new opportunities will no doubt emerge.  We feel it is important to measure and evaluate these new opportunities using the same tried and true standards that are applied to traditional media (i.e. independent measurement of audiences, proof-of-performance, etc.).