Approaches
Learn More About Our Approaches:
_Consumer
Consumer media consumption has changed dramatically.
Gain insights on our approach to consumer targeting from Sue Butler.
Latest _Consumer Posts:
- Recession Proofing Your Market Share
- Monday, November 10, 2008
- Rapid Google Growth Hits TV Platform
- Thursday, October 02, 2008
- Consumer Multitasking = Branding Opportunity
- Thursday, October 02, 2008
- Medium on the “Fringe”
- Thursday, October 02, 2008
- Video Games Score Mass Appeal
- Sunday, September 07, 2008
- Welcome to the 21st Century, Outdoor Advertising!
- Tuesday, September 02, 2008
- Worried About Time Shifted Viewing? Help is on the Way
- Friday, August 01, 2008
- Excellus Receives Brand Excellence Award
- Wednesday, March 26, 2008
- Happy Birthday to Sue Butler!
- Wednesday, November 21, 2007
- Halloween Fun at Butler/Till
- Thursday, November 01, 2007
- Butler/Till is One of First Advertising Firms in the U.S. to Subscribe to MRI Media Day
- Monday, October 08, 2007
_B2B
If you're not smart about the category, your B2B efforts will fail.
Tracy Till shares her perspective on how to effectively target B2B audiences.
Latest _B2B Posts:
- Maximize your tradeshow investment with email
- Thursday, October 02, 2008
- Congratulations to Jeff Hazlett: BtoB’s Best 2007
- Monday, October 29, 2007
- Business to Business New Media Marketing Budgets More Aggressive Than Business to Consumer
- Thursday, September 20, 2007
_Online
Many agencies are in the testing phases with online. We've been doing it for years.
Learn from Peter Platt about how our experience can make your online efforts work harder.
Latest _Online Posts:
- Web 2.0 – Risk and Reward
- Wednesday, November 19, 2008
- What do you know about Web 2.0?
- Thursday, October 09, 2008
- Rapid Google Growth Hits TV Platform
- Thursday, October 02, 2008
- Maximize your tradeshow investment with email
- Thursday, October 02, 2008
- Search Marketing Drives More Than Just Response
- Wednesday, September 10, 2008
- Online Advertising Eating Traditional Pie
- Wednesday, September 03, 2008
- Pre-roll… Pre-what???
- Friday, August 29, 2008
- The NFL Puts Online Viewers in Control
- Friday, August 01, 2008
- Online Resiliency in the Recession
- Tuesday, April 08, 2008
- Is 2008 the year for Mobile?
- Thursday, March 20, 2008
- Forecast for Online in 2008
- Sunday, December 09, 2007
- Update from the iMedia Financial Summit
- Thursday, October 18, 2007
- IAB Standards for Online Measurement
- Tuesday, September 25, 2007
- Online Advertisers Start to Think Locally?
- Thursday, September 20, 2007
_Non-Traditional
Non-Traditional media is a lot more than just a new media offering.
Peter Infante shares his ideas about how non-traditional offers new ways to target.
Latest _Non-Traditional Posts:
- Did I just see a video on that bus??
- Wednesday, November 19, 2008
- Political Advertising – It’s in the Game
- Tuesday, November 04, 2008
- Sometimes “Non-Traditional” refers to how it’s purchased
- Tuesday, June 03, 2008
- Growth of digital music creates new non-traditional opportunity
- Monday, January 07, 2008
- Local Advertisers Fuel Growth of Cinema Advertising
- Monday, October 29, 2007
- Increased Spending on Non-Traditional Projected for 2008
- Sunday, September 23, 2007
- Television and the Growth of DVRs
- Sunday, September 23, 2007
_Stewardship
Negotiation is a great way to get more value from your media spend, but there's another opportunity to extract additional value on the backend.
Find out about the benefits of stewardship from Melissa Palmer.
Latest _Stewardship Posts:
- New Revenue Stream Increases Need for Media Audits
- Tuesday, March 18, 2008
- IAB Standards for Online Measurement
- Tuesday, September 25, 2007
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Rochester, NY 14618
Phone: (585) 473-3740
Fax: (585) 473-3862
Email: info@butlertill.com
