Approaches

Is digital an integral element in your media mix or just an afterthought?

Today – and for the last several years – advertisers are shifting more of their media budgets to digital, and for good reason. It's not just that people are spending as much time online as they do in front of their TVs. Or the fact that more and more people use their cell phones to access the Internet. Or that email is so prevalent in our daily lives that it’s hard to remember a time without it. The simple truth is, digital works, if you know when to use it and how to weave it into your overall media campaign.

At Butler/Till “digital” is a native language and we’ve been speaking it since the days when banner ads were first introduced. A lot has changed since then and today we develop campaigns for all types of clients that encompass the full spectrum of digital possibilities, including:

• Display Advertising
• Banner ads
• Rich Media
• Online sponsorships and promotions
• CPC Search and Affiliate Marketing
• Digital Creative Services
• Display
• Landing page and website development
• Online sponsorships and promotions
• Email Marketing
• Opt-in
• CRM
• Email sponsorships
• Conversation Media (aka Social Media)
• Monitoring and Reporting
• Program Consultation
• Creative Services
• Measurement
• Developing and measuring KPIs
• Web analytics
• Reporting and optimization

The beauty of digital media is that it allows you to reach highly targeted customers when they are in active information-seeking and buying modes. Yet even though this space can be more effective than traditional media for deep selling, it's also fragmented and complex. With a dedicated team of digital experts, Butler/Till provides expert guidance in managing this fast-moving and ever-changing medium.