Approaches

Learn more about our approaches:

_Online

Is online an integral element in your media mix or just an afterthought?

It's not just that people are spending as much time online as they do in front of their TVs. Or the fact that industry experts are forecasting five more years of double-digit growth in online media spending (on top of the last four banner years). The simple truth is, online works, if you know how to weave it into your overall media campaign.

New media is nothing new at Butler-Till. We've been working with it for a long time for all types of clients. And we've gotten very good at it, developing campaigns which encompass the full spectrum of online possibilities, including:

Banner Advertising
CPC Search Marketing
Rich Media
Email Sponsorships
Opt-in Email
CRM Email

The beauty of online is that it allows you to reach highly targeted customers when they are in active information-seeking and buying modes. Yet even though the web is more effective than traditional media for deep selling, it's also fragmented and complex. So without expert guidance in managing this fast-moving and ever-changing medium, most companies fall short of maximizing its promotional power.

As with other media, we build our online plans to meet client objectives. We focus on more than just planning and placement. Metrics and measurement are an integral part of our process. By building seamless connections to the back end (landing pages, web logs, etc), we provide you with real metrics and quantifiable results.

Media Specialist

: Peter Platt; VP - Online Media; Need help on truly integrating your online media efforts?; Ask Peter

Approaches

Learn more about our approaches:

_Online

Is online an integral element in your media mix or just an afterthought?

Related BT Insight Postings

Media Specialist