Approaches

Are you 100% certain that that you received everything you paid for on your last media schedule?

According to some industry experts, when media agencies "drop the ball" on aggressive stewardship, as much as 18% of their media investment is wasted. When you work with Butler-Till, that simply won't happen.

We know that the best media plan in the world won't work if it’s not executed properly and monitored constantly to ensure optimal performance. Throughout every phase of our quality-certified stewardship process - from advertising placement through final billing and reconciliation - we ensure your campaign runs smoothly and accurately.

Central to this process is our vigilant and ongoing monitoring of all of the relevant variables. We make certain that every penny you spend on advertising is accounted for and delivers on your core objectives.

At Butler/Till, every media invoice is compared and reconciled to the original order and double-checked to ensure the placement ran properly. Did spots air in programs and time periods as ordered? Do tear sheets of your actual printed ad meet standards? Did your online program deliver every impression booked? If so - great! If not, we resolve issues with the media outlet to ensure you receive credits or "makegoods" for your next campaign.

We understand the importance of proper documentation and proof of delivery. At a time when Sarbanes-Oxley and its requirements have become a reality for many organizations, our rigorous documentation and reconciliation processes make it easy for you to fulfill your fiduciary responsibilities.

Related BT Insight Postings

New Revenue Stream Increases Need for Media Audits

Tuesday, March 18, 2008

IAB Standards for Online Measurement

Tuesday, September 25, 2007