Services

Is your media program meeting its objectives? What areas need improvement? What can be done more effectively next time? By asking these and other tough questions, our audit services provide advertisers with the comfort of knowing what’s working and what can be improved.

Core Components of the Media Audit
Strategy Analysis
Assessment of strategy as it relates to the marketing communications objectives - did the design of the media plan track back to established marketing goals?

Audience Analysis
Assessment of target audiences and their media consumption habits - did the media vehicles utilized make sense?

Buy Analysis
Review and analysis of the actual media buys, by vehicle type - reminiscent of a post buy analysis