Services

Detailed Media Administration
The best media plan in the world won’t work if it’s not executed properly and monitored constantly to ensure optimal performance. Butler/Till excels at making sure the many details inherent to the media process - from placement through ongoing stewardship to final billing and reconciliation - run accurately and smoothly.

Complete Recovery and Post-Buy Analysis
Part of the Butler/Till process is to look at the campaign at the conclusion and analyze actual schedule performance. Was the estimated audience delivered? Did spots air in programs and time periods ordered? Were placement expectations met or exceeded? If so, wonderful! If not, we will work with the media vendors to secure “makegoods” for your next campaign.