Media
Media - The Connection
Media - The Connection

We see any opportunity to connect a consumer and a brand as a media opportunity – be it paid, earned, or owned. We’re redefining media and what constitutes a media plan.

  • B2B and B2C
  • Holistic paid/earned/owned approach
  • Traditional (Broadcast, Print, Out of home)
  • Digital
  • Direct
  • Social
  • Experiential and non-traditional
  • Sponsorships and event marketing
  • Custom projects/project management
  • Optimization/
    reporting/analytics
Research
Research - The Deep Dive
Research & Strategy - The Deep Dive

We live for that eureka moment…the uncontrolled excitement when a brilliant insight hits you. It only comes from diving deep into the research and data. And it’s those insights that drive sound strategy.

  • Primary
  • Syndicated
  • Social
  • Strategic planning
  • Competitive analysis
  • Market deep dives
  • Media audits
Creative
Creative - The Engagement
Creative and Technology - The Engagement

We’ve married creative services and technology in order to fully exploit the opportunities that exist in our hyper-connected multi-channel world.

  • Digital/Social/Mobile
  • Website design and development
  • Print and collateral
  • Infographics
  • Interactive detail aids
  • eNewsletters
  • eBooks
  • Video/audio
  • Case studies
  • Whitepapers
  • Webisodes
  • Podcasts
Content
Creative - The Engagement
The Conversation - Content Marketing

We recognize that today’s consumer and media landscape requires an alternative to a traditional advertising message. We believe that providing content – be it educational or entertaining – is an opportunity for brands to begin a conversation and ultimately a relationship.

  • Planning/strategy
  • Creation
  • Distribution
  • Measurement
  • Trade Shows and events
Education
Education & Training - The Fuel
Education and Training - The Fuel

Continuous education is the fuel for innovation and the key to staying relevant. That’s why we created Butler/Till University. It began as an effort to provide the best training and education to our own employees and has grown to include a series of seminars, videos, and custom workshops for our clients and our community.

  • Seminars
  • Webinars
  • Custom workshops
  • Curriculum includes:
    • Media 101
    • B2B Marketing & Media
    • And much, much more…
    • Social Media
    • Mobile Marketing
    • Writing for the Web
From our Media Lab Blog
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