Butler/Till Health Group climbed on the MM&M Agency 100 for a second consecutive year. The list of agencies is compiled annually by MM&M, a national industry news leader for pharmaceutical, healthcare, and wellness marketers. Butler/Till Health Group grew revenue in 2017 with more healthcare marketing executives choosing the independent agency to launch new brands and build relationships with both patients and healthcare professionals.
“We continue to merge our experience in pharma, medical device, and payer markets with a deep specialization in media and analytics. This combination allows our clients to invest their advertising dollars with precision and confidence,” said Keith Betz, vice president, Butler/Till Health Group. “In 2018, we’ve added new talent and technology to enhance how healthcare marketers use digital and analytics to stay ahead of changes in media consumption as well as threats from the competition.”
Other recognition for Butler/Till Health Group include 2018 Effie Finalist honors for its work with Celgene Corporation and a MM&M “Women to Watch” award for Nicole Hamlin, a lead member of the agency’s fast-growing team. Butler/Till Health Group recently named Gabrielle Bedewi, Ph.D. as its chief analytics officer and Wendy Emerson as director of marketing analytics and performance strategy. Bedewi and Emerson bring combined experience from leading consulting and technology firms, including EY, Nielsen, Acxiom and LiveRamp.