March 13, 2018

Butler/Till Taps Gabrielle Bedewi for New Chief Analytics Officer Role

Rochester-based Butler/Till Media Services has hired Gabrielle E. Bedewi, E.M.B.A., Ph.D., for the newly created role of Chief Analytics Officer. Bedewi’s is the latest in a series of high-level positions added to the growing Butler/Till family of agencies, which includes the Butler/Till Health Group and Brand Cool.

“Gaby’s extensive expertise allows us to move deeper into advanced analytics, which positions us to help our clients make even better decisions,” says Kimberly Jones, president of Butler/Till. “She brings a fabulous statistician’s mind to the team along with a wonderful personality that fits perfectly with our culture, something that is very important to us.”

With more than 20 years of experience, Bedewi has developed a reputation for combining advanced analytics and best-practices with her insatiable curiosity to reveal core strategic insights that drive business results. Bedewi comes to Butler/Till from Excellus BCBS where, as vice president – Advanced Analytics and Data Science, she was responsible for delivering member wellness and satisfaction initiatives while managing cost-of-care efficiencies across a vast portfolio of healthcare products. She has also held executive-level positions at Ernst & Young, The Nielsen Company, and SIGMA Marketing Group.

“I first met Sue Butler and Tracy Till in 2015 when I interviewed them for the EY Entrepreneur of the Year, New York Award. Their passion was contagious, and I was impressed by the Butler/Till story,” says Bedewi. “I am happy to be a part of the team and look forward to helping create value for our clients through proactive, actionable, and timely insights.”

Butler/Till has enjoyed a string of successes in recent years, growing by 15% in 2017 and adding top-tier clients such as Pacific Gas & Electric, Northwest Bank, and South Jersey Industries to its roster. The company also opened offices in New York City and San Francisco and is poised for continued growth in 2018. Butler/Till is 100% employee-owned, a certified B Corp, and a certified women-owned enterprise (WBE).

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